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NEW FOR 2012-14


There has perhaps never been a more exciting time than now for those involved with the business of licensing intellectual property rights. Even in a soft economy, people everywhere continue to embrace forms of entertainment across every genre and to identify strongly with the branded products that express their lifestyles. Moreover, with new digital technologies making it possible to reach a consumer base that seemingly grows by the day, the overall profit generating potential of brand-extension and merchandising activity remains anyones guess. According to one industry survey, last year alone, sales of licensed products in the U.S. and Canada topped $109 billion. For the entrepreneur seeking to take advantage of this lucrative marketplace, however, navigating its ever-evolving landscape absolutely requires a sound grasp of the business and legal principles that are the bedrock of every successful licensing program; hence, the Basics of Licensing book series.


Co-authored by two industry pioneers, with a combined 60-plus years of licensing experience, the Basics series explores all aspects of establishing and running a licensing program from the perspectives of different types of licensing professionals. Whether the reader is a licensor or a licensee, a licensing agent or a manufacturers rep, the novice and veteran alike will gain proven, practical insights on how to maximize his or her position in the world of licensing. From the fundamentals of securing intellectual property rights, to the finer points of contract negotiation, product development, marketing strategy and more, no repertoire is complete without this set of immensely valuable resources. PLUS, in addition to the core commentary provided in every chapter, each volume within the Basics series includes Appendices featuring useful administrative templates and licensing form agreements derived from actual transactions!


             The series begins with the original Basics of Licensing (revised and updated to include the most current industry survey data from 2012), is followed by the sequel Basics of Licensing: Licensee Edition and continues with the Basics of Licensing: International Edition. Each book has been developed in cooperation and with full endorsement from the International Licensing Industry Merchandisers Association (LIMA), the preeminent trade organization for the licensing industry. Order copies today for your own personal library or for your staff members and stay up-to-date on all the crucial trends and best practices developing in this fast-paced and exciting profession!

Kent Communications, Ltd • Westport, CT  • (203) 733-7653 Contact Michelle Houle mhoule@gbiplaw.com

Copyright 2012-2014, Kent Press (a division of Kent Communications, Ltd.) All rights reserved.

Whether You Are a:

   - Licensor

   - Property Owner

   - Licensee

   - Manufacturer

   - Licensing Agent

   - Consultant

   - Manufacturer’s Rep

   - Royalty Auditor

   - Licensing Attorney, or

   - Marketing Coordinator

the Basics of Licensing series is your complete source of information on today’s industry!